Hasbro MY3D 360-Degree Handheld Viewer for iPhone


Hasbro enters the 3D entertainment category on April 3 with the introduction of MY3D, a unique handheld viewer which allows users to attach their iPhone or iPod touch and immerse themselves in a 3D entertainment experience. Touting both proprietary 3D technology and unique 360-degree content, Hasbro is bringing to market premium entertainment and gaming experiences for iPhone and iPod touch users. The MY3D viewer will be exclusively available at Target stores and Target.com on April 3 and is expected to roll out to retailers nationwide in June 2011.

“MY3D provides consumers with a jaw-dropping 3D, 360-degree entertainment experience,” said Ira Hernowitz, senior vice president of marketing for Hasbro North America. “MY3D gives iPhone and iPod touch users a highly intuitive and unique form of 3D entertainment, an experience that pushes the envelope for gaming and entertainment.”

The MY3D viewer features two access openings which allow users to interact with the Multi-Touch display of iPhone or iPod touch, and includes four different cradles to fit a user’s specific model of iPhone or iPod touch (not included). The MY3D viewer is compatible with iPhone 3G, iPhone 3GS and iPhone 4 as well as second, third, and fourth generation iPod touch.

To experience MY3D, users must first visit the App Store and download available MY3D apps to their iPhone or iPod touch. The first available apps include MY3D PRESENTS…, MY3D 360° SHARKS, MY3D SECTOR 17, MY3D TELEPORT L.A., MY3D BUBBLE BOLT, MY3D TUNNEL PILOT, and MY3D SHATTERSTORM*. Once an app is downloaded, users can immediately begin to immerse themselves in the 3D content and/or 360-degree environment.

Each of these initial apps offer different and engaging experiences for users of all ages and interests including an underwater shark adventure, virtual tour of Los Angeles, galactic battles, and a tunnel race against time. With MY3D users can see through the eyes of a shark as they explore and hunt virtual ocean locations, experience the sights and sounds of the Santa Monica Pier, and man the gunner station of a space ship as they protect a vital section of the galaxy. Hasbro is also working with some of the leading names in 3D entertainment including DreamWorks Animation, Sony, Twentieth Century Fox Home Entertainment, and Warner Bros. for potential custom content and theatrical trailers.
Photo: Business Wire