‘PEOPLE’ Brand Rules the Red Carpet in Print


PEOPLE magazine, the world’s most successful and popular weekly magazine and PEOPLE.com, the No. 1 celebrity magazine website, are ruling the red carpet in 2012 with new, enhanced features and content offerings, dynamic partnerships, and exciting retail opportunities aimed to give PEOPLE fans unprecedented access to this year’s Oscars and red carpet highlights.

PEOPLE MAGAZINE AWARDS SHOW SPECIAL ISSUE

The Oscars is the Super Bowl of celebrity style, and for the first time PEOPLE is celebrating by providing its nearly four million subscribers with a special publication, PEOPLE Awards Show Special. This ultimate red carpet guide is loaded with more than 230 photos featuring dazzling glamour, the latest fashion trends, news on the hottest designers, tips and tricks for being a red carpet star, and an Oscar ballot to predict the winners.

RED CARPET TRIVIA LIVE GAME

In its second year, the editors at PEOPLE.com are taking the popular Red Carpet Trivia LIVE and making it social! On Oscars night this year, players can login through Facebook and compare scores and ranks with friends and the entire PEOPLE community. Red Carpet Trivia LIVE features several rounds of challenging trivia questions and fun pop-up facts about the night’s big nominees, past and current Oscar hosts, and more – all of which reference events that are simultaneously airing on the television broadcast. To play the game, go to http://redcarpettrivia.people.com/

Not only is PEOPLE.com the go-to source the morning after the Oscars, it’s also the place to be during the live show. During this year’s Grammy Awards, PEOPLE.com’s Live Blog broke a new record with more than 100,000 users accessing the real-time conversation. Additionally, the website features real-time photos of Hollywood’s A-list as they hit the carpet, up-to-the minute news on the show, and photo galleries tracking the carpet’s biggest risk takers, trends, and hits.

REDBOX MOVIE RENTALS

PEOPLE is giving readers a chance to catch up on the entire roster of Oscar nominated films before the big night through an exciting partnership with Redbox™. PEOPLE and Redbox are partnering to provide consumers who purchase an issue of PEOPLE a free one-night Redbox movie rental. The promotion is active in more than 11,000 stores nationwide, including major retailers such as Kroger, Supervalue, and Ahold.

PEOPLE STYLEWATCH EXCLUSIVE CURATED SALE ON GILT.com

At 12pm ET on February 27, the day following the Oscars, PEOPLE.com’s StyleWatch channel will team up with Gilt.com, the popular luxury e-commerce and flash sale site, for an exclusive Get the Look: Red Carpet event. Log on to www.gilt.com/oscars to view and shop the sale that will feature the hottest in Red Carpet dresses, accessories, and beauty products, chosen by StyleWatch editors as they watch what the stars are wearing on the Red Carpet.

PEOPLE’S RED CARPET GIVEAWAY

PEOPLE readers can enter for a chance to win a trip for two to Los Angeles, deluxe hotel accommodations, $500 in spending cash, and an exclusive Red Carpet Swag Bag.
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